Author Archive
CSS Help for Creating Great E-blasts
The Direct Marketing Association’s 2009 economic-impact study reported that the return on investment for e-mail marketing, or e-blasts, was a whopping $43.62 for every dollar spent!
Besides providing a great ROI for your ad dollars, e-blasts also allow a lot of creative versatility. Designers can use HTML and CSS to create unique designs that grab attention and enhance the sales message.
Unfortunately, many email clients block images and CSS by default, forcing the design to be scaled back for the sake of functionality. The good news is there are resources available to help you successfully implement CSS in eblasts. Check out this report from Campaign Monitor, then pass it along to your designer.
Happy e-blasting!
Posted in email marketing
MPA’s “The Twenty Tweetable Truths About Magazines” video
Here’s a video from Magazine Publishers of America about the continued viability of magazines.
Posted in Media
Online Ads Not Working for You? Blame the Creative.
AdAge.com has posted an article about a new study from Dynamic Logic that says persistent branding, strong calls to action and even human faces—and not super-targeted or high-profile ad placements—make for better ad recall, brand awareness and purchase intent.
Posted in Advertising Tips
The Benefits of the Digizine
by Julie Kaminski
While the digital magazine, or digizine as we’re fond of calling it, hasn’t yet reached its full potential, its advantages are becoming too substantial to ignore. Digital magazines provide a unique user experience, with benefits that go beyond traditional print or web, for both readers and advertisers.
Readers get the creative design and relevant, focused content of print, the instant accessibility, searchability, and interactivity of the web, plus they can feel good about choosing an environmentally-friendly media option.
Digital magazines have been shown to have higher click-thru rates and longer engagement times than traditional websites, plus they have greater screen real estate. By adding the interactivity of animation, video, music, or audio interviews, both publishers and advertisers can increase reader engagement and boost brand identity. Plus, advertisers can link users straight to their website or any other designated landing page.
For a more in-depth look at the advantages of digital magazines, check out this article on the Top Ten Benefits of Digital Magazines.
Plus, take a look at our two digizines, Catalyst Leadership, for next generation church leaders, and Kyria, for Christian women of influence.
Posted in Media
