This active, media-savvy, college-bound teen is currently focused on the hunt for a Christian college. She attends church activities, is involved in youth group, and participates in short-term missions projects. She buys Christian books and music and shops online.
Monthly Page Views: 147,516
Monthly Unique Visitors: 8,710
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Visitor Snapshot
- Male: 21%; Female: 79%
- Median Age: 17.5 years
- Employed part time: 30%
- Participates in church activities: 93%; Involved in youth group: 67%
- Participates in short-term missions projects: 47%
Education
- Plans to attend college: 94%
- Uses the internet for college search: 83%
Habits & Purchasing Activities
- Purchases Christian books: 95%; spends an average of $65 annually on 3 titles
- Purchases Christian music: 90% (5 recordings per year)
- Makes Internet purchases: 79%; spends an average of $250 online annually
- Regularly visits social networking sites: 76%
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